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Fruity fabrics: textile innovation that works with the natural world, not against it

It’s no secret that contributing to a more sustainable fashion industry begins with the sourcing of raw materials. Many fabrics commonly used in textile production, including non-organic cotton which is treated with pesticides, can be extremely harmful to the environment, people and animals. As more brands commit to environmentally friendly practices amid the climate crisis, designers are getting creative to find accessible and sustainable materials that can be shaped into beautiful garments, giving a whole new meaning to ‘juicy couture’. Source: QWSTION Bananas in backpacks Bananatex is the world’s first durable, waterproof fabric made purely from Abacá Banana plants. The material is the result of three years of research and development from Swiss backpack brand QWSTION, a Taiwanese yarn specialist...

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Read this for some good news!

Constant coronavirus updates and stories on the economy and politics can leave you feeling like nothing good is happening anywhere. However, even among this crisis there are still positive things occurring everywhere. Here, to cheer ourselves up, we share some of the best news related to the fashion industry!

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The Sustainable Impact of Clothing Rental

Buying less, borrowing, repairing and upcycling are all ways to extend the life of your clothes so they don’t end up as part of the estimated £140 million worth (around 350,000 tonnes) of used clothing that goes to landfill in the UK each year.

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What Happened When The Shops Re-opened..?

Source: PA Media When shops were allowed to reopen last week after a three-month lockdown, demand was huge. Reports of long queues spread nationwide and research firm Springboard commented that footfall was 38.8% higher. However, the experience of shopping is far from being back to normal: strict social distancing measures now have to be in place. From floor markings indicating a one-way system to the closure of all toilet facilities, the way we view clothes shopping may change. Rather than being something casual, an element of preparation may start to be included as we worry about how to keep ourselves and other shoppers safe. Although there were indeed large queues outside shops like Primark (which has opened all of its...

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